Taking
place on February 2 to 4, the Cyber Monday-style event lets global brands such
as Airbnb and Adidas take advantage of the city-state's high broadband
penetration.
Google is expanding its
Great Online Shopping Festival (GOSF) from India to the city-state of
Singapore. Like cyber monday or singles day in china,
the Google-led initiative gets companies to offer discounts for products and
services ahead of the retail-friendly Chinese New Year, on February 2 to 4.
The
online sale, which started in India in 2012, will feature recognisable global
apparel brands such as Adidas and Uniqlo alongside online travel services such
as Agoda, Airbnb and Hotels.com.
One of
the reasons Singapore was chosen as the second venue for GOSF, Google said, was
due to research indicating that more than 49 percent of Singaporean Internet
users use their phones for product information, with 12 percent of them
completing purchases. This compares favorably to highly connected countries
such as Japan, at 24 percent and 5 percent respectively
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